It’s incredible that Internet has become one of the most dominant decision-making medium. We research online for reviews and brand popularity before opting for any product or services. With the advent of Facebook, Twitter, YouTube and other such social mediums, information travels around the world within fraction of seconds.
Considering this fact that three quarter customers come from
online marketing, brands are making more investment in digital marketing
campaign than traditional marketing.
Many business owners are still not sure about making investments
in digital marketing. Following are couple of points that will help you understand;
Why Digital Marketing is Important in Building
a Brand?
A digital marketing campaign gives credibility and visibility to a brand. A search engine definitely
gives a brand good visibility but being present in social media channels, like Wikipedia,
Facebook, Twitter, LinkedIn etc, builds credibility. Popularity and
availability of online information of a product/service boost up the chances of
sales and business. It is also very important for a brand to show up in the top
positive results when a user searches for a product / service online.
Social media helps to enhance
search. People don’t just use Search Engines but extend their search to
Facebook, Twitter, LinkedIn, Slideshare, Youtube and Flickr search. Search
engines like Google and Bing have confirmed that links shared through Twitter
and Facebook have a direct impact on search engine rankings of a website or
blog.
Communication is the most important thing that a brand should
focus on to elevate its business. Social media is extensively used for customer service. Customers want that their voice is heard
regardless of positive or negative. Airtel, FlyKingfisher, Cafe Coffee Day in
India immensely uses Twitter to address customer queries and avail them quick
feedback.
Another very important thing in business is instant
dissemination. The target audience should be aware of what’s up with your brand
as fast as possible. The content
disseminated via Social Media just does not create awareness, but also
makes it conversable and go viral. Popular brands such as Subway, Coke, Dell, Ford,
are some of the examples who use Social Media in order to generate awareness in
fraction of seconds.
Social media is an inexpensive
way of building brands, as the reach of this medium is very vast but let’s not
forget that it’s not a very quick process. It is a strategic process and has
tremendous potential to develop a business. Overwhelming results can be seen
eventually.
Whether you are there or not, people will still talk about you! It
is better to be in the social space and get the feedback sorted rather than not
being there and not knowing where the problem area is and hence losing
customers trust.
