WHY GO SOCIAL?

2011-09-27T00:44:00.000-07:00

It’s incredible that Internet has become one of the most dominantdecision-making medium. We research online for reviews and brand popularitybefore opting for any product or services. With the advent of Facebook,Twitter, YouTube and other such social mediums, information travels around theworld within fraction of seconds.

Considering this fact that three quarter customers come fromonline marketing, brands are making more investment in digital marketingcampaign than traditional marketing.

Many business owners are still not sure about making investmentsin digital marketing. Following are couple of points that will help you understand;Why Digital Marketing is Important in Buildinga Brand?

A digital marketing campaign gives credibility and visibility to a brand. A search engine definitelygives a brand good visibility but being present in social media channels, like Wikipedia,Facebook, Twitter, LinkedIn etc, builds credibility. Popularity andavailability of online information of a product/service boost up the chances ofsales and business. It is also very important for a brand to show up in the toppositive results when a user searches for a product / service online.

Social media helps to enhancesearch. People don’t just use Search Engines but extend their search toFacebook, Twitter, LinkedIn, Slideshare, Youtube and Flickr search. Searchengines like Google and Bing have confirmed that links shared through Twitterand Facebook have a direct impact on search engine rankings of a website orblog.

Communication is the most important thing that a brand shouldfocus on to elevate its business. Social media is extensively used for customer service. Customers want that their voice is heardregardless of positive or negative. Airtel, FlyKingfisher, Cafe Coffee Day inIndia immensely uses Twitter to address customer queries and avail them quickfeedback.

Another very important thing in business is instantdissemination. The target audience should be aware of what’s up with your brandas fast as possible. The contentdisseminated via Social Media just does not create awareness, but alsomakes it conversable and go viral. Popular brands such as Subway, Coke, Dell, Ford,are some of the examples who use Social Media in order to generate awareness infraction of seconds.

Social media is an inexpensiveway of building brands, as the reach of this medium is very vast but let’s notforget that it’s not a very quick process. It is a strategic process and hastremendous potential to develop a business. Overwhelming results can be seeneventually.

Whether you are there or not, people will still talk about you! Itis better to be in the social space and get the feedback sorted rather than notbeing there and not knowing where the problem area is and hence losingcustomers trust.

VLOGGING a Visual Way of Expressing

2009-03-26T00:30:00.000-07:00

VLOGGING… when I first heard this term, thought I heard it wrong, my colleague must have said Blogging, but no I heard it right she said “Vlogging” a term used for Video Blogging. For people who find writing a tough job, now instead of trying to write a blog and at times fail to make others feel the emotions of your article, you can come onscreen and spread your message in the wide Web World through a Vlog.

A Videoblog or “Vlog” unlike a Blog uses video as its primary media source rather than text or audio. You can use any kind of camera, be it your cell phone, digital camera or an inexpensive video camera to acquire the raw material for a video blog. Vlogs are usually accompanied by text or still images. As a Vlog contains movement, audio, stills and text, it automatically offers a richer Web experience as compared to text blogs.

Vloggers are the people who don’t want to limit their lexis by writing text but are fascinated by the richness and capability of vlogging. Vlogging is attracting the whole lot of techie and creative people who want to share their views and stories with the web world. They found that videos allow them to express themselves more naturally and with greater facility than static, text-based sites.

Creating a Vlog is not very difficult, just capture a video using any video capturing equipment and you can simple post the raw material or if you wish, edit the footage in an inexpensive or free video editing software to enhance the capture. Few of the free editing software that you can use as a beginner are Microsoft Movie Maker, Avid Free DV, Wax, Zwei-Stein and Virtual Dub. Apart from these, some of the online tools for editing, mixing and making your video more fanciful are Jumpcut, Eyespot, Motion Box, Cuts and StashSpace. Due to storage and bandwidth limitations, try to make the clip of around 1-3 minutes in length. Some places may demand specific video formats to get uploaded to their site so you can make use of Zamzar, Vixy, Flvix, Any Video Converter and Media Converter and get your video converted to the required video format in no time. Now your Video is ready to go online. Top places for Vlogging are: From the Desk of Mike Steward, Freevlog, Vlog Blog and Izzy Video. Add a short description to your video and give an appropriate title and there it goes online for the Web crowd to view your video and comment on your Vlog.

Pot Pourri

WHY GO SOCIAL?

VLOGGING a Visual Way of Expressing